The past few months I have been involved in a project to design and implement a cross functional Target Operating Model that links deliverables to brand objectives, aligns business strategy with corporate goals, improves financial return, standardizes jurisdictions and provides solid MIs. This has been my first (and hopefully not last) taste of the project environment. I have found this endeavor challenging and rewarding. This atmosphere is not for everyone, three steps forward requires two steps back. The constantly changing nature of the job is exhilarating for me.